Posted Thursday, August 25, 2011 by Jackie Silver - Beauty,

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New pore refiner promises minimized pores and a perfected complexion with or without makeup – instantly and all day.

With all the “obsessions” out there these days, it probably doesn’t surprise you to hear about “Porexia,” the search for impossibly small pores. The term was coined by Dr. Mary P. Lupo, professor of dermatology at Tulane University School of Medicine in New Orleans. According to Dr. Lupo, patients plead, “Make my pores smaller!”

The truth about pores is you’re born with what you’re born with – there’s no permanent way to make pores smaller. The good news is that there are ways to give the appearance of smaller pores. Leave it to the Estee Lauder Companies to come up with a solution.

GoodSkin Labs (www.goodskinlabs.com), created by BeautyBank – the entrepreneurial think tank of the Estee Lauder Companies – has introduced its latest skincare innovation, Z-Pore Instant Pore Refiner.

“A youthful complexion is often defined by smooth texture and clean, invisible pores. What is great about Z-Pore is that it creates instant pore refinement with a beautiful silky finish for all day wear.” Dr. Frank explains.

What Is It?
According to GoodSkin Labs’ Global Consulting Dermatologist Dr. Paul Jarrod Frank, “Z-Pore is a lightweight pore perfector that smoothes on skin to immediately hide pores and impart a natural-looking, velvety smooth, flawless finish. The result? Minimized pores and a perfected complexion with or without makeup – instantly and all day!”

Studies Show It Works
The scientists from GoodSkin Labs conducted a series of stringent studies to test Z-Pore’s effectiveness and found that it diminishes the appearance of pores all day, mattifies and provides oil control all day, reduces redness and is water, sweat and humidity resistant.

After two weeks, studies revealed:

• 73% of subjects reported the look of their skin was improved
• 85% of subjects reported their skin appeared to have a matte finish
• 88% of subjects reported their skin appeared smoother
• 69% of subjects reported their pores appeared softened
• 69% of subjects reported the product helped provide a flawless finish

Z-Pore Instant Pore Refiner launches this month exclusively at Kohl’s Department Stores nationwide and Kohls.com (http://www.kohls.com/) for a suggested retail price of $24.50.